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The 3 biggest challenges for consumer understanding and how to overcome them.

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About the webinar:

Data: Thursday 12/07
Timing: 12:30 PM (CEST)


The first step to implement a meaningful brand strategy is to know your consumers. Do you feel equipped enough with the category understanding and depth of knowledge essential to success? In a world of information overload, how to add meaning to the life of your consumers? Which are the universal needs that can help you make them feel like you understand them?

Learn during this half-hour webinar more about the 3 biggest challenges to understand universal consumer need states. Based on Haystack’s Drivesens model, mapping the need states, you’ll learn how to look at your category with consumer eyes and how to gather customer intelligence. 

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