MULTISENSORY RESEARCH CONSULTANCY

We empower people, brands and ideas to reach their full potential.

We predict better, deliver the right insights and advise through multi-sensory, implicit, emotive and contextual research.

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evaluate the role of virtual and immersive reality in sensory testing

The ESN Immersive Project

May 23, 2019

The European Sensory Network ESN has conducted a research program to evaluate the role of virtual and immersive reality in sensory testing. The results show that preferences in the lab do not necessarily translate to the real or virtual world. The upshot: Immersive contexts can be meaningfully integrated into sensory testing. They afford reliable and […]

HUT home use testing Haystack

HUTs: good, fast and cheap

May 14, 2019

They often say that you can only pick two. When something is cheap and fast, it won’t be good… Well, at Haystack we like to challenge that. We pursue a good balance for our Home Use Test; making them fast, affordable and high in quality. In many HUTs, screening of respondents and sampling of products […]

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“Haystack brainstorms with us as a partner to create challenging, innovative and custom-made projects.”
- Eneco

August 24, 2017

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Vacancies

Research Expert
Belgium - Leuven

You are an integral part in creating the research that we deliver to clients. Day to day you’ll be responsible for delivering market research projects, including translating the research questions into analysis design, quality & budget management and the overall client project communication.

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Account Architect
Belgium - Leuven

Our Account Architects drive business opportunities using their extensive knowledge of the industry and in-depth quantitative and qualitative research experience, focussing on managing key clients, delighting them with sound insights and providing innovative solutions.

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Project Assistant (studentenjob)
Belgium - Leuven

Zin in een leuke studentenjob? Haystack is op zoek naar studenten om tijdens de werkweek(min 1 dag/week) het team te versterken. Laat de saaie kantoor jobs voor na je studies en werkin onze moderne, multifunctionele testruimtes in Heverlee.

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