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We predict better, deliver the right insights and advise through multi-sensory, implicit, emotive and contextual research.

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Research Expert Maaike joins SMART as board member

August 14, 2019

Since July 2019, Maaike joined the board of SMART, an organization for Starting Marketing And Research Talent. SMART is part of the MOA (Dutch organization for market research) and organizes each year various events for young professionals. The aim of SMART is to connect marketers and researchers with each other and inspire through events. Each […]

The Shopting© model

The Shopting © model: unique expertise to link consumer behaviour to shopper behaviour

June 17, 2019

The core challenge for many business managers today is to identify those few strategic growth buckets to tap into in order to create sustainable growth for their company. Are there any unmet needs or rapidly growing consumer segments? Who exactly is my target, what drives them and how can I reach them more effectively? How […]

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“Haystack brainstorms with us as a partner to create challenging, innovative and custom-made projects.”
- Eneco

August 24, 2017

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Strategic Marketing Advisor
Belgium - Leuven

As Strategic Marketing Advisor, you contribute to the business at a high level, thinking not only about the research projects but especially on how to better run a successful business.

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Insights Lead
Belgium - Leuven

As Insights Lead, you provide a strong, inspiring and effective leadership to a team of qualitative researchers. You are a catalyst in change and improvement in performance and quality. You live and advance Haystack thinking, pushing the boundaries of what we do and how we can evolve to make it even better and relevant.

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Senior Research Expert
Belgium - Leuven

As Senior Research Expert you have profound knowledge of the market research process and you manage medium to complex projects from proposal stage to final delivery, creating impactful reports and presentation. Day to day you’ll be responsible for delivering market research projects,

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