Our research helps to unlock your brand potential by turning products and services into the right multisensory experience.

We predict better, deliver the right insights and advise through multi-sensory, implicit, emotive and contextual research.

Discover our services

Kjell Massen joins Haystack

Kjell Massen joins Haystack as Country Manager the Netherlands

June 5, 2018

Haystack has appointed Kjell Massen as Country Manager the Netherlands. Kjell brings along 15 years of experience in market research on agency side and has been appointed as Dutch ESOMAR representative since 2016. He will join the Haystack team in the Netherlands and will focus mainly on developing new business in this market and on […]

The right way to (re)design product packaging

April 25, 2018

We live in a complex and fast evolving world where technology and disruptive business models are the new normal, making the future more uncertain than ever. Brands have to stay relevant and are constantly looking how they can do this in their products and services. A key element in the mix is the pack design: […]

default image

“Haystack brainstorms with us as a partner to create challenging, innovative and custom-made projects.”
- Eneco

August 24, 2017

Working together

Barry Callebaut logo


Research Director
Belgium - Leuven

As a Research Director, you take responsibility for providing strong and effective leadership to a team of research consultants, working on hybrid projects with an assigned client base.

More info

Senior Quantitative Research Consultant
Belgium - Leuven

You are responsible for the realization of market research consulting projects from A to Z.

More info