We empower people, brands and ideas to reach their full potential.

We predict better, deliver the right insights and advise through multi-sensory, implicit, emotive and contextual research.

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Research Expert Maaike joins SMART as board member

August 14, 2019

Since July 2019, Maaike joined the board of SMART, an organization for Starting Marketing And Research Talent. SMART is part of the MOA (Dutch organization for market research) and organizes each year various events for young professionals. The aim of SMART is to connect marketers and researchers with each other and inspire through events. Each […]

The Shopting© model

The Shopting © model: unique expertise to link consumer behaviour to shopper behaviour

June 17, 2019

The core challenge for many business managers today is to identify those few strategic growth buckets to tap into in order to create sustainable growth for their company. Are there any unmet needs or rapidly growing consumer segments? Who exactly is my target, what drives them and how can I reach them more effectively? How […]

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“Haystack brainstorms with us as a partner to create challenging, innovative and custom-made projects.”
- Eneco

August 24, 2017

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Director Strategic Consulting
Belgium - Leuven

As Director Strategic Consultancy you contribute to the business at a high level, thinking especially on how to improve our clients’ top line and generate growth through brand and retail strategy. You are a ‘go-getter’, transforming clients into strategic partners and developing new business through consultancy.

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Senior Data Analyst
Belgium - Leuven

As Senior Data Analyst, you love to go beyond the numbers and give advice in creating complex research designs and /or complex data analysis; you like to produce reliable predictive and prescriptive insights based on advanced statistical modelling and/or machine learning methodologies. Performing analysis is the major focus of this position.

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Strategic Marketing Advisor
Belgium - Leuven

As Strategic Marketing Advisor, you contribute to the business at a high level, thinking not only about the research projects but especially on how to better run a successful business.

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