We empower people, brands and ideas to reach their full potential.

We predict better, deliver the right insights and advise through multi-sensory, implicit, emotive and contextual research.

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The Shopting© model

The Shopting © model: unique expertise to link consumer behaviour to shopper behaviour

June 17, 2019

The core challenge for many business managers today is to identify those few strategic growth buckets to tap into in order to create sustainable growth for their company. Are there any unmet needs or rapidly growing consumer segments? Who exactly is my target, what drives them and how can I reach them more effectively? How […]

Haystack acquires Shopper Consulting company ‘Shopting’

Haystack acquires Shopper Consulting Firm ‘Shopting’

Global research consultancy agency Haystack has acquired shopper intelligence specialist Shopting. It empowers Haystack to help clients realize revenue growth through a holistic “data intelligence” driven consulting framework. Terms of the deal were not disclosed. Founded in 2013, Shopting offers a range of consulting services and big data technology to leverage consumer and shopper insights […]

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“Haystack brainstorms with us as a partner to create challenging, innovative and custom-made projects.”
- Eneco

August 24, 2017

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Senior Qualitative Research Expert
Belgium - Leuven

As Senior Qualitative Research Expert, you are the driving forces behind qualitative research within Haystack. You are responsible for the daily management of multiple to complex national and international research projects autonomously. Next to this you provide coaching, suggestions and guidance to more junior qualitative researchers.

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Qualitative Research Director
Belgium - Leuven

As Qualitative Research Director, you provide a strong, inspiring and effective leadership to a team of researchers. You contribute to strengthen the Haystack brand and positioning. You live and advance Haystack thinking, pushing the boundaries of what we do and how we can evolve to make it even better and relevant. You are a catalyst in change and improvement in performance and quality.

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Project Assistant (studentenjob)
Belgium - Leuven

Zin in een leuke studentenjob? Haystack is op zoek naar studenten om tijdens de werkweek(min 1 dag/week) het team te versterken. Laat de saaie kantoor jobs voor na je studies en werkin onze moderne, multifunctionele testruimtes in Heverlee.

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