Our research helps to unlock your brand potential by turning products and services into the right multisensory experience.

We predict better, deliver the right insights and advise through multi-sensory, implicit, emotive and contextual research.

Discover our services

The right way to (re)design product packaging

April 25, 2018

We live in a complex and fast evolving world where technology and disruptive business models are the new normal, making the future more uncertain than ever. Brands have to stay relevant and are constantly looking how they can do this in their products and services. A key element in the mix is the pack design: […]

Working at Haystack means fun, passion and sitting in the driver’s seat!

April 24, 2018

We believe working at Haystack is great. But why believe us? Well, just listen to the Haystack employees – our needlefinders – and you’ll know why. We collected their main reasons to work for and with us. You’re in the driver’s seat From the moment you join the team, you’re allowed to take ownership. We […]

default image

“Haystack brainstorms with us as a partner to create challenging, innovative and custom-made projects.”
- Eneco

August 24, 2017

Working together

Barry Callebaut logo


Senior Quantitative Research Consultant
Belgium - Leuven

You are responsible for the realization of market research consulting projects from A to Z.

More info