Eurosense? The Italian Sensory Science Society (SISS) and the European Sensory Science Society (E3S) are organizing the 8th European Conference on Sensory and Consumer Research ‘A Sense of Taste’. EuroSense is a very successful event, gathering sensory and consumer researchers, both academics and from industry, worldwide. The meeting is a unique opportunity for discovering the […]
March 15th was D-Day for all belgian marketeers, since UBA Trends Day took place in Brussels. On the day-long program: upcoming trends and techniques in communication, consumer insights, brands and media. The event attracted about 1400 marketers, including Wim Hamaekers, managing partner at Haystack. What he got inspired about? Read on to discover. #1 Man […]
Haystack attended the IIeX conference in Amsterdam, to share our vision on market research. Of course, we also opened our eyes and ears to gain insights on the upcoming methods and tools. Jasper Scheir, Head of Product Excellence at Haystack, is happy to share his key learnings from IIeX 2018. #1 Artificial Intelligence is hot […]
The annual Qual360 European conference took place in Berlin this year. Senior client-side researchers from a range of industries and countries took the stage to share examples of how qualitative research – shortly qual – was adding concrete value to their businesses. So did our Research Director Laure Payen. Curious to know what she has […]
On January 31st and February 1st, more than 2400 marketeers, data-analysts and research professionals gathered at the annual MIE conference in Utrecht. With over 100 sessions held in the Media Plaza, this two-day event is the biggest and most important marketing, insights and analytics cjonference of the Netherlands. This year’s edition focused on one big […]
If there’s a must-go event for qualitative researchers, I’d say it’s the ESOMAR Qualitative Conference. This year’s setting was the lovely city of Porto. In this blogpost, I’d like to share my five key learnings with you. #1 Bias, bias everywhere! But how can we deal with it? It’s impossible to deny that we are […]
Friday 6 October 2017, Leuven – Friday evenings are for parties, especially when you win a prize! On the SPACE opening event of Leuven MindGate, Haystack was announced to be one of the winners of the Cross Over Contest. What project did we submit, you wonder? Well, together with Museum M and the Hasselt-based arts […]
Two weeks have passed since the 70th anniversary edition of the ESOMAR Congress. Time to look back and reflect on the five key learnings. In the 70 years that ESOMAR has been around, the research industry has changed a lot. However, the speed of change we are facing now is much higher and will be […]
On Sunday 17 September 2017 our Needlefinders enjoyed some quaility time at the annual Family Day. This year’s habitat: Safaripark Beekse Bergen. Good food, beautiful surroundings and great company. A day to remember…!
The Sensory Science Symposium in Providence USA is approaching, with only a few weeks to go! Haystack will present several studies here on the use of VR as contextual tool and the meaning of Artificial Intelligence for our industry. I’m looking forward to meet you @Pangborn USA to talk about how Symphony of Senses© can help to grow your brand and get an update of latest technology & contextual methods for Sensory Science.
Laure Payen, one of our research directors, has spent 2 days in Berlin on February 16th and 17th to find out what’s buzzing in qualitative research. A lot of new and exciting ideas were discussed. Engage with consumers where they are. Make mobile a reflex. In-the-moment ethnography, self-narrated videos, questionnaires that are pushed thanks to beacons when you […]