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The importance of multisensorial product innovation to speed up your innovation cycle.

Date: 19 Jun 2018

Getting desirable products to market faster , still maximizing the impact of product innovation on brand equity. 2 key factors that become mandatory in ”this agile age” to keep up the pace with growing competition. But what is the secret to do this?

The power of mobile research – sensor data and artificial intelligence.

Date: 20 Jun 2018

Research companies have been using classic questionnaires for decades – and with varying success. Not all research has shown to be very predictive. With everything we know now, and digital resources that are available, it’s time to change the way we question people.

Consumer centricity, the key to stay relevant in our fast moving world.

Date: 28 Jun 2018

Whether you shop online or offline, there is one similar thing: the (sensory) experience. But how do you translate this as a brand to your product or service? How do you link that with the online world? How does your brand need to influence the customer’s choice in your favor?

Being shopper & consumer centric in pack research: pick your battles.

Date: 5 Jul 2018

Designing a new pack is not an easy thing. There are plenty of examples where a redesign was not successful at all. That all has to do with the limited time people take when deciding in store and the fact that most of the decision making happens unconsciously on the base of brand assets and brand associations in the brain.

The 3 biggest challenges for consumer understanding and how to overcome them.

Date: 12 Jul 2018

The first step to implement a meaningful brand strategy is to know your consumers. Do you feel equipped enough with the category understanding and depth of knowledge essential to success? In a world of information overload, how to add meaning to the life of your consumers? Which are the universal needs that can help you make them feel like you understand them?

Winning in store is a matter of understanding shopping experience.

Date: 19 Jul 2018

In an online world it’s an easy task to measure the online shop experience and optimize it on the base of click, search and buying behavior.  In the brick and mortar world, everybody is talking about shop experience. There is hardly data available about the in store conversion funnel from passing by to buying.  Haystack has developed together with Nurama an approach which tracks the shop experience and help to understand what drives sales and how to optimize the store in order to stay relevant for the shopper.