Case studies

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Mobile research flavours and fragrances

Mobile research to evaluate the fragrance of laundry detergent, in order to identify new areas of innovation or optimization.

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M Museum Leuven

M Museum wanted to know how visitors make a meaning of their exhibitions with all their senses. The final goal for the M Museum was to know how senses could enrich the art experience, so they would be able to create a multisensory art exhibition that creates more value for both the consumer and the M Museum.

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Grunenthal

Grunenthal

One of the leading international healthcare brands in the pain market wanted to investigate how to best position the launch of a new product.

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U&A regarding meal preparations

For one of the leading brand in solutions for mid-week meals, we conducted a research in their most important market to better understand U&A regarding meal preparations in general, and regarding emerging trends in particular.

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Unilever

Unilever

Unilever wanted to evaluate two new packaging routes for one of their brands against current packaging. Haystack executed a neuro research study by using neuro tools such as GSR, EEG and eye-tracking.

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Barry Callebaut

On September 5 2017 Barry Callebaut proudly presented a new type of chocolate called ‘Ruby’. You’ve read that right, a new chocolate type, next to dark, brown and white chocolate. Of course, this innovation didn’t happen overnight.

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Haystack App

Haystack developed a mobile app that integrates sensor data (location, movement, time, biometrics) and artificial intelligence, so we can gain a lot more information from respondents without asking them questions.

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Spadel case

Spadel

Spadel wanted to get insights on the navigation tree and the decision tree. Also, they wanted to know the impact of out of stock and promo’s on shop behavior.

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Friesland Campina

In order to fight private label and rejuvenate the brand Campina, Friesland Campina had to redesign all the Campina Products in Belgium and The Netherlands. As this decision was strategically important, and the risk of losing consumers in this volatile category high, a profound research was needed.

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