Unilever wanted to evaluate two new packaging routes for one of their brands against current packaging. Haystack executed a neuro research study by using neuro tools such as GSR, EEG and eye-tracking.
On September 5 2017 Barry Callebaut proudly presented a new type of chocolate called ‘Ruby’. You’ve read that right, a new chocolate type, next to dark, brown and white chocolate. Of course, this innovation didn’t happen overnight.
Haystack developed a mobile app that integrates sensor data (location, movement, time, biometrics) and artificial intelligence, so we can gain a lot more information from respondents without asking them questions.
Spadel wanted to get insights on the navigation tree and the decision tree. Also, they wanted to know the impact of out of stock and promo’s on shop behavior.
In order to fight private label and rejuvenate the brand Campina, Friesland Campina had to redesign all the Campina Products in Belgium and The Netherlands. As this decision was strategically important, and the risk of losing consumers in this volatile category high, a profound research was needed.