What it means to be jury at the Effie awards: representing the voice of the consumer
The Effie awards honour any and all forms of marketing communication that effectively contribute to a brand’s success. Since their creation in 1968, the Effie awards have grown into the pre-eminent awards in the marketing and advertising industry. The acronym stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.
It’s a given that a marketing campaign is only effective when it resonates with the targeted consumers. That is why it is crucial to include the voice of the consumer throughout the design process of the campaign. This enables marketers to deploy their efforts efficiently and result in impactful campaigns.