November 21, 2014

Fatima Award Haystack

Leardership Award for Contribution to Market Research


Haystack is the proud owner of the Leardership Award for Contribution to Market Research.

Our Regional Manager AMEA , Fatima El-Khatib, received the award during The World Marketing Congress in Mumbai (India) for her story about Haystack’s innovative research approach and the multi-industry application of Haystack’s model (including neuro and traditional research). This years’s theme: Drawing on the past to shape the future of marketing.

Why is market research in need of neuroscience? Because consumers are unaware of their feelings and unable to communicate these feelings. All this comes together in the subconcious mind.

What is the Haystack model about? Register, interact and ask to get into the subconscious mind of the consumer.

For more information about Haystack’s model or about the presentation, please contact Ludovic Depoortere.