Haystack has appointed Kjell Massen as Country Manager the Netherlands.
Kjell brings along 15 years of experience in market research on agency side and has been appointed as Dutch ESOMAR representative since 2016. He will join the Haystack team in the Netherlands and will focus mainly on developing new business in this market and on extending Haystack’s business with existing Haystack clients. The latter will be done in close collaboration with the local Dutch team and supported by the executive team in the headquarters in Heverlee, Belgium.
Kjell started his career at Ruigrok Netpanel as an intern and worked his way up to a Project Leader before becoming Partner 11 years ago. He has extensive knowledge in all kinds of quantitative research panels and fosters a passion for innovation in Market Research.
Kjell Massen is very eager to take up the position of Country Manager The Netherlands.
“I’m really happy Haystack offered me the challenging role of Country Manager. I believe that with high quality and innovative research projects we can grow business and help clients better understand their consumers”