On January 31st and February 1st, more than 2400 marketeers, data-analysts and research professionals gathered at the annual MIE conference in Utrecht. With over 100 sessions held in the Media Plaza, this two-day event is the biggest and most important marketing, insights and analytics cjonference of the Netherlands.
This year’s edition focused on one big question: ‘How can your insight be used to create a marketing snowball effect?’. Many presentations, talks and discussions concentrated on the synergy that can be created by mixing marketing, analytics and insights. Want to know what we learned at MIE 2018?
Want to know more? Make sure to contact our research director Ronald Laan.
Want to know more about upcoming trends? Read more here.
Curious for the collaboration between Samsung and Nestlé? Read more here.