10 January 2018 – Global multisensory research consultancy agency Haystack has appointed Geert Van Boxem as Managing Director on January 2, 2018. Geert takes over the position from Haystack’s founder Ludovic Depoortere, who will continue to focus on strategy and international business development.
Geert brings with him extensive experience in research, both on client and agency side, and will play a key role in Haystack’s ongoing transformation into a major global multisensory research consultancy player.
He started his career along the research supplier’s side (Imadi, Research International, Censydiam) and was then active at Sanoma Media for 20 years, amongst others as Head of Strategy & Insights. Consequently, Geert is a true expert in marketing, product & customer development, general management and research. In early 2017 he founded Wisebox, based on his passion as a consumer psychologist, to understand and apply the dynamics of consumer behavior in the business context.
Geert Van Boxem is very motivated to take up the position of Managing Director: “Haystack can look back on fifteen years of strong growth. This is mainly due to a thorough focus on sensory research, the passion and quality of its employees and the continuous development of innovative research methods. With great confidence, I take on the challenge to further work on the success story of Haystack together with a talented and dynamic team.”
Ludovic Depoortere remains on board as founder. As a growth architect, he will now mainly focus on strategy and business development helping more clients to develop the right multisensory products, brands and experiences.
Download the press release here.
About Haystack, www.haystack-international.com
Haystack is a market research agency specialized in sensory research with worldwide coverage from the offices in Leuven (HQ), Amsterdam and Dubai. We work on behalf of the largest consumer brands in food, beverages, personal care and healthcare. Haystack answers management and marketing questions from international companies based on quantitative and qualitative market research, data mining solutions and implicit measurement techniques. Key expertise areas are Product Innovation, Packaging Performance, Shop Experience and Consumer Understanding.