January 29, 2018

Laura Payens tells you more about focus groups

Focus groups: what can(‘t) they do?

We have to face it: not everybody believes in the value focus groups can bring. This is because way too often, focus groups are misused. Laure talks about the most commonly made mistakes when it comes to the use of focus groups – and how to overcome them.

Watch the video yourself – and truly understand the consumer!


Are you curious about how both qualitative research and R&D could help your company grow and expand? Learn more here!