The last days, you have probably noticed that a new company was teasing you with short movies and commercials. You probably heard it on the radio: Fashion is all about you now! You thought Zalando was the king of the hill? Well, it looks like a new player just entered the game!
About You: a new kid on the block
But what is About You? Founded in 2013, About You is a young company playing on the turf of Zalando (you can tell by the similar look & feel). But what is particularly attractive about it? The website will personalize its offer to your personal style. Based on the models, the colors and the brands you usually choose, the website will give you the products that fit with your profile. Shopping for clothes online has just got easier and even more personalized!
Of course, they don’t have the same catalog as Zalando but I can imagine it will grow very fast. Looking at their websites, you can see how fast they grew already towards different markets. They now cover 5 countries and I’m pretty sure we won’t have to wait too long before they open their website to other markets too.
How your company can be About You
If you feel that you need to offer a more personalized range of products to offer your clients and would like some help, don’t hesitate to visit our new website. We will help you to build your new strategy, combining our shopper experience research knowledge and data science.
P.s.: If you are data scientist, you might be interested in the following blog post.