Category: Trendwatch

March 26, 2018

Trendwatch Ludovic - Plant based food

Trendwatch: Plant based food


We asked Ludovic Depoortere, founder of Haystack, which trends we should be watching out for right now. There are 4 signs that plant based foods/Vegan products are the food hit of the future . Find out more about Ludovic’s views on this food hit of the future in the full video below. 1. Retailers have […]

March 21, 2018

Key learnings from UBA Trends Day 2018


March 15th was D-Day for all belgian marketeers, since UBA Trends Day took place in Brussels. On the day-long program: upcoming trends and techniques in communication, consumer insights, brands and media. The event attracted about 1400 marketers, including Wim Hamaekers, managing partner at Haystack. What he got inspired about? Read on to discover. #1 Man […]

January 29, 2018

Trendwatch: Personalized food

Trendwatch: Personalized food


We asked Ludovic Depoortere, founder of Haystack, which trends we should be watching out for right now. He’s expecting a lot to happen in the world of personalized food. There are some big opportunities in the use of data and artificial intelligence in the food industry, he feels. Technology can help to develop personalized diets […]

December 4, 2017

Beauty Trends

5 Key Learnings from the Beauty Trends & Innovation Conference


A couple of weeks ago, our Qualitative Research Consultant Valmire attended the Beauty Trends & Innovation Conference in London. Why? To stay on top of our game regarding the latest developments in the beauty industry. She arrived back home with a lot of new beauty insights and trends, that we want to share with you. […]

October 13, 2017

About You

Fashion is now all About You… and Data Science!


The last days, you have probably noticed that a new company was teasing you with short movies and commercials. You probably heard it on the radio: Fashion is all about you now! You thought Zalando was the king of the hill? Well, it looks like a new player just entered the game! About You: a […]

October 10, 2017

Trendwatch Interview Ronald Laan

Trendwatch: Everything Nowt (Naught)


As you probably might’ve guessed by now, Haystack takes great pride in being on top of the consumer research market. We keep an eye on all the trends that pass us by, so we can never be caught off guard. And one trend in particular that stuck with us? The ‘Everything Nowt’ slope, the ‘Nowt’ […]

September 22, 2017

5 Takeaways from ESOMAR Congress 2017


Two weeks have passed since the 70th anniversary edition of the ESOMAR Congress. Time to look back and reflect on the five key learnings. In the 70 years that ESOMAR has been around, the research industry has changed a lot. However, the speed of change we are facing now is much higher and will be […]

December 1, 2013

Tap water

Tap water in Flanders on the rise


Qualitative research through online community Haystack conducted the qualitative part of the survey through its online community: an internet platform with some three hundred members, representative for the Belgian population. The members were interviewed and asked for their opinion, in order to get relevant insight into the usage of and attitudes towards tap water. Important […]