Category: Did you know?

March 5, 2018

If you want to gain consumers’ trust, be brief and easy to understand


We live in a world of overchoice with too many products, all shouting for our attention to be bought. Brands can make a difference by guiding the consumer’s decisions with easy understanding packages, since direct communication benefits the proces. Brand owners are always looking for solutions on how to enlarge the consumers’ engagement. An element […]

February 22, 2018

Neuro research: when should I use it?

Neuro research: when should I use it?


Needless to say, every Needlefinder is a firm believer of all the good that traditional consumer research has to offer. Sadly, there is one disadvantage: consumers are not always (barely ever, even) aware of the things they do and how they react. Not deliberately, though: it has been proven by Daniel Kahneman that about 95% […]

November 23, 2017

behavioral economics

Behavioral economics: learning what makes your customers tick


We believe in behavioral economics – and we believe you should, too! After all, the studies within the field of behavioral economics have brought us one very important insight: the consumer rarely makes his decisions on a deliberate base – but rather on an intuitive one. And it’s exactly this what your marketing approach needs […]