Case studies

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U&A regarding meal preparations

For one of the leading brand in solutions for mid-week meals, we conducted a research in their most important market to better understand U&A regarding meal preparations in general, and regarding emerging trends in particular.

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Unilever

Unilever

Unilever wanted to evaluate two new packaging routes for one of their brands against current packaging. Haystack executed a neuro research study by using neuro tools such as GSR, EEG and eye-tracking.

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Haystack App

Haystack developed a mobile app that integrates sensor data (location, movement, time, biometrics) and artificial intelligence, so we can gain a lot more information from respondents without asking them questions.

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