Case studies

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Clean label research

BENEO, one of the leading manufacturers of functional ingredients, has a strong focus on making nutrition better to keep people and animals healthy. With this goal in mind, BENEO is on a constant lookout to develop and produce ingredients solely from natural sources.

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Unilever

Unilever

Unilever wanted to evaluate two new packaging routes for one of their brands against current packaging. Haystack executed a neuro research study by using neuro tools such as GSR, EEG and eye-tracking.

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Friesland Campina

In order to fight private label and rejuvenate the brand Campina, Friesland Campina had to redesign all the Campina Products in Belgium and The Netherlands. As this decision was strategically important, and the risk of losing consumers in this volatile category high, a profound research was needed.

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